Founders & CEOs
Deciding whether acquisition should be built in-house or partnered out at this stage.
An acquisition partner, not a general marketing agency.
seobro.win works with US sweepstakes, social casino and iGaming operators on one problem: bringing in players who are worth having, through channels that will still be there next quarter.
Gaming acquisition in the US sits in an awkward place. The media buying is competitive enough to need real operators, and the policy environment is strict enough that a growth team working alone will eventually write something that costs the brand a placement, an ad account or a partner relationship.
Most agencies are strong on one side of that and weak on the other. The generalist performance shop can buy media but does not know what a sweepstakes model may claim. The compliance-led consultancy knows the constraints but cannot build a funnel.
We built seobro.win to sit in the middle: an acquisition programme where the review workflow and the media plan are the same piece of work, run by the same people, reported in the same place.
We are deliberately narrow. We do not take brand work, we do not take non-gaming clients, and we do not run channels we cannot report at source level.
Quality is the only defensible metric
Volume can be bought by anyone. A partner mix that keeps producing players worth having is the part that takes work, and it is the part we are measured on.
Transparency at source level
You should always be able to see which partner, placement and creative produced a given player. If a report cannot answer that, it is not a report — it is reassurance.
Careful language is not timid language
Precise claims sell better to a serious buyer than exaggerated ones, and they survive a platform review. We would rather write the accurate sentence twice than lose a placement once.
The uncomfortable recommendation gets made
Sometimes the right advice is to pause a channel, drop a partner or delay a launch. An acquisition partner who never says that is optimising for the invoice, not for the operator.
Who we are usually talking to.
CMOs & heads of growth
Holding a number, and needing channels that scale without adding brand risk.
Affiliate managers
Looking for partner supply that arrives briefed rather than needing to be policed.
Business development
Structuring a commercial model that finance and legal will both approve.