What we can show you, and what we will not invent.
Operator engagements come with confidentiality terms, so we do not publish client names or performance figures on a public website. The examples below are anonymised and representative — the situations and the work are real in kind, the identifying details are not disclosed.
Read this first
No figures appear on this page. Where you would expect a percentage or a player count, you will find a description of what changed instead — because a number we cannot evidence publicly is worth less than an honest sentence.
Under NDA, and on a call, we can walk through real reporting from live engagements with the operator’s permission.
Representative engagements.
US sweepstakes casinoMid-marketHybrid
Sweepstakes operator with volume but no source visibility
Situation
Registrations were arriving in usable numbers, but the operator could not tell which partners produced players who stayed and which produced churn. Everything reconciled to a single channel bucket.
What we built
Source-level parameter design across every partner and placement, a rebuilt tracking layer, and a weekly report structured around the operator’s own qualification event rather than ours.
What changed
Partner-level decisions became possible: several placements were paused on quality grounds, and budget moved to the ones that survived the same test. Spend did not increase during the change.
Anonymised representative example — not a named client reference.
Social casinoPaid + affiliateGrowth retainer
Social casino brand carrying avoidable policy risk
Situation
Creative was being written by three different partners with no shared claims standard. Two placements used prize language the operator’s own guidelines did not permit.
What we built
A single claims and eligibility standard issued to every partner, a pre-launch review step with recorded approval, and a monitoring cadence for live partner content.
What changed
Non-conforming creative was removed and replaced. Later platform policy updates were handled by pausing affected assets first and rewriting second, instead of the reverse.
Anonymised representative example — not a named client reference.
Emerging gaming brandUS onlyCPA then hybrid
Emerging operator with no owned acquisition surface
Situation
All acquisition was bought. There was no owned content earning intent, so cost per acquisition moved entirely with auction pressure and the brand had no fallback.
What we built
A comparison and guide content cluster written against the operator’s eligibility constraints, plus opt-in funnels to build a first-party audience alongside the paid programme.
What changed
A second, non-auction source of qualified traffic came online and kept producing while paid spend was throttled. The commercial model moved from pure CPA to hybrid once source-level data supported it.
Anonymised representative example — not a named client reference.
Want the version with real numbers in it?
That conversation happens under NDA, on a call, with the operator’s reporting open in front of us.