Responsible gaming

Last updated 7 August 2026

We support responsible gaming and age-appropriate marketing. Our acquisition workflows are designed to avoid targeting minors, vulnerable audiences or restricted jurisdictions.

How this shows up in the work

• Audience targeting is set to the applicable minimum age for the jurisdiction, and creative is written for an adult audience.
• We do not use imagery, characters, language or placements with particular appeal to minors.
• Responsible gaming references and links travel with the creative rather than being added at the end of a build.
• We do not present play as a solution to financial difficulty, a source of income, or a way to recover losses.
• We do not use urgency or pressure tactics that encourage play beyond a person’s intent.
• Eligibility and state availability wording is checked before launch and re-checked when availability changes.
• Where an operator provides responsible gaming resources or self exclusion tools, we make sure the path to them is present rather than buried.

Sweepstakes and social casino

Where an operator runs a sweepstakes or social casino model, we describe it as what it is. We do not imply real-money gambling for a product that is not one, we do not claim availability in every state, and we do not promise prizes or winnings.

What we ask of partners

Publishers and affiliates working on campaigns we manage receive the same standard in writing, and their content is spot-checked against it while the campaign runs. Partners who do not follow it are paused.

If play stops being fun

In the United States, confidential help is available 24/7 through the National Problem Gambling Helpline at 1-800-522-4700, or online at ncpgambling.org. Many operators also provide their own limits, cool-off and self-exclusion tools — we encourage using them.

Contact

If you believe a campaign we manage falls short of this statement, tell us at partners@seobro.win and we will look at it.

Draft for review. Helpline references and any jurisdiction-specific responsible gaming requirements should be confirmed with counsel and with each operator’s own compliance team before launch, and kept current afterwards.