Five stages, in this order, every time.
The order matters more than the speed. Every stage that gets skipped shows up later as either a quality problem or a policy problem, and both are more expensive than the week they would have cost.
Discovery
We map the offer, the eligible states, the current partner mix and the constraints your compliance team already works under. Nothing is proposed before we understand what you are not allowed to say.
Output — A written constraints and objectives summary.
Acquisition audit
We review existing traffic sources, pre-landers, tracking and reporting. The goal is to find where player quality is being lost and where policy risk is sitting unnoticed.
Output — An audit document with prioritised findings.
Growth plan
A plan naming the channels, the partner types, the content clusters and the review workflow — with sequence, dependencies and the commercial model attached to each.
Output — A sequenced plan with owners and dependencies.
Build & launch
Funnels, content, placements and tracking go live in a controlled sequence. Each launch passes claims and eligibility review first, and the approval is recorded.
Output — Live funnels, tracked, with approval logged.
Optimise & scale
Source-level reporting drives what gets more budget and what gets paused. Scale follows quality — which sometimes means telling you a channel should stop.
Output — A recurring report and a pause/scale decision list.
Reporting an operator can actually act on.
A report that says a channel performed well is not useful. A report that says which three placements inside it produced players worth keeping — and which one should be paused this week — is.
- Source level
- Every player is attributable to a partner, a placement and a creative — not to a channel bucket.
- Quality first
- Volume is reported next to the quality signals your team already uses, never on its own.
- Your definitions
- We report against the qualification event you use internally, so numbers reconcile with yours.
- Issue log
- Compliance findings, partner pauses and policy changes are recorded and shared, not smoothed over.
Start with the audit.
It is the smallest useful commitment, and it tells both sides whether there is a fit before anyone signs a media plan.